Boehringer Ingelheim
Boehringer Ingelheim
Boehringer Ingelheim
Boehringer Ingelheim’s animal health business serves the people who run large livestock operations. For its US swine business, the company built a mobile platform for pig producers, one of its most valuable customer groups.
Pommer Design led the product experience, from the first farm visits to release.
Boehringer Ingelheim’s animal health business serves the people who run large livestock operations. For its US swine business, the company built a mobile platform for pig producers, one of its most valuable customer groups.
Pommer Design led the product experience, from the first farm visits to release.
Boehringer Ingelheim’s animal health business serves the people who run large livestock operations. For its US swine business, the company built a mobile platform for pig producers, one of its most valuable customer groups.
Pommer Design led the product experience, from the first farm visits to release.
Year
2019
Client
Boehringer Ingelheim
Category
Pharma
Duration
1 year
Objective
Objective
Boehringer Ingelheim wanted software to become part of its animal health business. The brief: a mobile app for US swine producers that works in the daily routine of an industrial farm.
Role
Role
The scope: user flows, information architecture, design language and visual design, based on research on working farms across the United States.
Approach
Approach
Requirements came from the farms. Pommer Design tested concepts with producers on site and reworked them until they held up there.
Outcome
Outcome
The platform came through a beta under heavy use and constant iteration. It now runs on hundreds of large pig farms in the United States.
Illustrative views. Client work is confidential. We show the real work under NDA, on request.
More work More work
03
//FAQ
Questions
ANSWERS
01
How does a project start?
With a short discovery phase. We agree on goals, constraints and success criteria and put them in writing first.
02
What kinds of organizations do you work with?
Organizations that run on information: banks and insurers, airlines and rail operators, energy, pharma and software companies. Size matters less than the ambition for the product. The common thread is complexity: dense data, several product teams, or expert users with no time to spare. Early-stage companies with a hard problem are welcome too.
03
How do you approach complex digital platforms?
We map the work before we design for it: who decides what, under which business rules, and how the systems depend on each other. That map becomes the frame for every feature and team that follows.
04
How do you keep a large product portfolio consistent?
With a design system that engineering owns as much as design does: shared components, documented decisions and a review process for changes. New teams start from it instead of from scratch, and the portfolio still feels like one product as it grows.
05
How do you measure success?
We test the new product against the old one on the same tasks and compare time, errors and ratings. A project succeeds when the new version wins on all three. After release we measure again, and the work counts as done when the numbers hold in daily use.
06
Who will work on our project?
Programs of six to twelve months run with a core team led by Moritz Pommer, the founder. Specialists in research, interface design and engineering join larger programs.
07
Can we see the real work?
Yes. The views on this site are illustrative, because client work is confidential. In a call under NDA, we walk you through the real projects.
08
Do you work in German?
Yes. Interviews, workshops and documents run in German or English, whichever your teams work in.
09
Which accessibility standard do you design to?
WCAG 2.2 AA, by default. We design and test against it, so accessibility is part of the specs engineering builds from.
03
//FAQ
Questions
ANSWERS
01
How does a project start?
With a short discovery phase. We agree on goals, constraints and success criteria and put them in writing first.
02
What kinds of organizations do you work with?
Organizations that run on information: banks and insurers, airlines and rail operators, energy, pharma and software companies. Size matters less than the ambition for the product. The common thread is complexity: dense data, several product teams, or expert users with no time to spare. Early-stage companies with a hard problem are welcome too.
03
How do you approach complex digital platforms?
We map the work before we design for it: who decides what, under which business rules, and how the systems depend on each other. That map becomes the frame for every feature and team that follows.
04
How do you keep a large product portfolio consistent?
With a design system that engineering owns as much as design does: shared components, documented decisions and a review process for changes. New teams start from it instead of from scratch, and the portfolio still feels like one product as it grows.
05
How do you measure success?
We test the new product against the old one on the same tasks and compare time, errors and ratings. A project succeeds when the new version wins on all three. After release we measure again, and the work counts as done when the numbers hold in daily use.
06
Who will work on our project?
Programs of six to twelve months run with a core team led by Moritz Pommer, the founder. Specialists in research, interface design and engineering join larger programs.
07
Can we see the real work?
Yes. The views on this site are illustrative, because client work is confidential. In a call under NDA, we walk you through the real projects.
08
Do you work in German?
Yes. Interviews, workshops and documents run in German or English, whichever your teams work in.
09
Which accessibility standard do you design to?
WCAG 2.2 AA, by default. We design and test against it, so accessibility is part of the specs engineering builds from.
//FAQ
Questions
ANSWERS
How does a project start?
With a short discovery phase. We agree on goals, constraints and success criteria and put them in writing first.
What kinds of organizations do you work with?
Organizations that run on information: banks and insurers, airlines and rail operators, energy, pharma and software companies. Size matters less than the ambition for the product. The common thread is complexity: dense data, several product teams, or expert users with no time to spare. Early-stage companies with a hard problem are welcome too.
How do you approach complex digital platforms?
We map the work before we design for it: who decides what, under which business rules, and how the systems depend on each other. That map becomes the frame for every feature and team that follows.
How do you keep a large product portfolio consistent?
With a design system that engineering owns as much as design does: shared components, documented decisions and a review process for changes. New teams start from it instead of from scratch, and the portfolio still feels like one product as it grows.
How do you measure success?
We test the new product against the old one on the same tasks and compare time, errors and ratings. A project succeeds when the new version wins on all three. After release we measure again, and the work counts as done when the numbers hold in daily use.
Who will work on our project?
Programs of six to twelve months run with a core team led by Moritz Pommer, the founder. Specialists in research, interface design and engineering join larger programs.
Can we see the real work?
Yes. The views on this site are illustrative, because client work is confidential. In a call under NDA, we walk you through the real projects.
Do you work in German?
Yes. Interviews, workshops and documents run in German or English, whichever your teams work in.
Which accessibility standard do you design to?
WCAG 2.2 AA, by default. We design and test against it, so accessibility is part of the specs engineering builds from.
03
//FAQ
Questions
ANSWERS
01
How does a project start?
With a short discovery phase. We agree on goals, constraints and success criteria and put them in writing first.
02
What kinds of organizations do you work with?
Organizations that run on information: banks and insurers, airlines and rail operators, energy, pharma and software companies. Size matters less than the ambition for the product. The common thread is complexity: dense data, several product teams, or expert users with no time to spare. Early-stage companies with a hard problem are welcome too.
03
How do you approach complex digital platforms?
We map the work before we design for it: who decides what, under which business rules, and how the systems depend on each other. That map becomes the frame for every feature and team that follows.
04
How do you keep a large product portfolio consistent?
With a design system that engineering owns as much as design does: shared components, documented decisions and a review process for changes. New teams start from it instead of from scratch, and the portfolio still feels like one product as it grows.
05
How do you measure success?
We test the new product against the old one on the same tasks and compare time, errors and ratings. A project succeeds when the new version wins on all three. After release we measure again, and the work counts as done when the numbers hold in daily use.
06
Who will work on our project?
Programs of six to twelve months run with a core team led by Moritz Pommer, the founder. Specialists in research, interface design and engineering join larger programs.
07
Can we see the real work?
Yes. The views on this site are illustrative, because client work is confidential. In a call under NDA, we walk you through the real projects.
08
Do you work in German?
Yes. Interviews, workshops and documents run in German or English, whichever your teams work in.
09
Which accessibility standard do you design to?
WCAG 2.2 AA, by default. We design and test against it, so accessibility is part of the specs engineering builds from.
Project inquiries
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