Year
2021
Client
Mobimeo
Category
Mobility
Duration
6 months
Berlin-based Mobimeo, a startup of Deutsche Bahn, was building a whole new version of Streckenagent, the popular German travel app. The new version was to ship with a new interface and features such as connection alarms and other route subscriptions. Mobimeo was also building a white-label mobility app on its own platform, with one goal: the most pleasant, least intrusive travel experience in the industry.
On Streckenagent, Pommer Design was UX lead: user research, user flows, design concepts, information architecture, interface design and asset delivery. On the white-label app, the work covered user flows, design concepts, visual design, research and data analysis, with a focus on the different modes of transport.
Commuters check these apps in a few seconds, on the platform or on the stairs. An alarm therefore leads with the line, the problem and what it means for the trip, and one button opens the alternatives. Alarms cover a single connection or a time frame, such as every weekday from 17:00 for an hour. In the mobility app, public transport, car sharing, e-scooters and walking sit side by side with time and price, so the choice takes one look.
The client received the first alpha of the new Streckenagent very well, and existing users move to the new app automatically. The white-label app keeps a steadily growing user base.
Illustrative views. Client work is confidential.
